A press release is an official statement issued to media outlets providing information about a particular matter. It is typically used to announce newsworthy events, such as product launches, company milestones, new hires, partnerships, awards, or other significant developments.

An embargoed press release is a document that is shared with journalists before its official release date, but with a strict agreement that the information contained within it cannot be published until a specific time and date

The dateline is the section of a news story or press release that indicates where and when the news being reported took place

A boilerplate in a press release is a standard, often pre-written paragraph or section that provides background information about the company or organization issuing the release. It’s essentially a “template” that remains consistent across multiple press releases, offering a concise summary of key details about the company

A well-crafted press release is typically between 400 and 600 words. This length is generally sufficient to provide a concise and compelling story while keeping the reader’s attention.

To submit a press release effectively, first identify and tailor your target audience, including relevant media contacts and industry publications. Prepare your release with a standard format, proofread it carefully, and choose a distribution method such as press release distribution services (e.g., PR Newswire, Business Wire), direct email to journalists, or posting on your company website. Craft a compelling email pitch with a clear subject line and brief, engaging content. Follow up politely to ensure receipt and interest, and monitor coverage and impact using media tracking tools to assess effectiveness.

To send a press release through PR Newswire, first create and log into your account. Prepare your press release with a standard format and proofread it. Start a new submission, fill in the release details, and upload your press release. Select your distribution options, review the preview, and finalize the submission by making any necessary payment. After submission, use PR Newswire’s tracking tools to monitor the reach and impact of your release.